Flying High, Longlist - Commercial, Planet Positive

FIFA21, Midnight Ramadan League

Bassam Tariq

Pulse Films

Bassam Tariq's film for FIFA21 x Channel 4. The spot centres around The Midnight Ramadan League, a Birmingham based football league created by Obayed Hussain to help Muslims stay active throughout Ramadan. Although footy focused, the spot is underpinned by the touching story of a brother and his sister who aspires to one day be as good as her big bro.

Born in Karachi, Pakistan but now dividing his time between NYC and Houston, Bassam was a copywriter at both BBDO NY and Saatchi & Saatchi before making the transition to directing full time. He’s a multi-dimensional filmmaker and having just seen the release of his now critically acclaimed debut feature film Mogul Mowgli (starring Riz Ahmed), he also has an outstanding record directing documentary films (Ghosts of Sugarland), as well as thought provoking commercials for the likes of Google, FIFA21 and NCAA.