My Day Is Ruined follows Lovell through a series of obscure and unfortunate episodes across a Night Lovell multiverse.

Avery emerges as a promising director/writer, hailing from the scenic prairies of middle Canada, now Toronto, where his artistic journey takes root. Known for his fervor for niche subjects, his cinematic sensibility weaves compelling narratives, hellbent on showcasing a diverse array of characters and cultures, all bound by an unapologetic authenticity. His emergence onto the scene has been marked by accolades such as the Young Director Award, Berlin Commercial Festival, Vimeo Staff Picks, Shiny Awards, Cannes Indie Short Awards, and the Austin Music Video Festival, among others.