It was a lot of fun creating something not constrained by what you can’t and can not do Together with the DOP, Arvid Konstrrand, I mostly discussed what I wanted to do and and then we pushed those ideas and shots a little further. The whole project stems from a Y2K aesthetic and during the treatment process I spent a lot time analysing and thinking about why so many commercials from that era portrayed individuals breaking free. The “average Joe” often had an arch from zero to hero and I really like the idea of characters having the chance to develop and grow even though it’s a short format. In the end it felt like we had the chance to get an explosion in there and when that opportunity presents itself I think you oughta grab it.

Andreas was born in the north of Sweden and a town called Luleå, known for it’s wide breathtaking landscapes and cold cold winters. Tapping away at his mother’s MacBook he discovered iMovie and a filmmaking interest was sparked. He quickly became the uncontended and designated director and photographer during his friends short movie attempts. Growing up Andreas pursued a professional cross-country skiing career, but an accident put a stop to those ambitions and with a lot of “not training” time on his hands he returned to the film-making passions of his childhood. An internship at an event company in Netherlands allowed Andres to create film content for big festivals and DJs all over the world. After moving back to Stockholm again, film had become his full focus. Andreas work is best described as artsy yet charming, edgy and romantic. Some of his clients include Klarna, Chimi, Fjällräven and H&M.