Flying High, Longlist - Commercial

Nike, Play New


Pulse Films

Introducing 32's latest spot for Nike's 'Play New' global campaign for Wieden & Kennedy Portland. Featuring cameos from Rosalía, Blake Leeper, Sabrina Ionescu and Dina Asher-Smith going out of their comfort zones, encouraging us all to get out there and try to do something new...

32 is the collaborative moniker of Dylan Southern and Will Lovelace. Their experience and unwavering passion for film is evident in the unique insights they bring to each stage of the filmmaking process and their unparalleled ability to clearly see through an idea from its inception to screen. With a deep visual intuition and thoughtful casting, their work gets under the skin of human nature with incredibly real performances that capture moments that draw you in and leave an indelible mark that lasts long after viewing. Their commercial work is internationally recognised and has been met with consistent critical acclaim. They were featured in Campaign’s 2018 and Televisual’s 2020 Top 10 Directors with their film for The Department For Education becoming one of the most awarded commercials of the year at the D&AD’s and British Arrows. ThirtyTwo also have several exciting feature documentary projects in the works with their seminal Sundance hit Shut Up And Play The Hits having become the definitive documentary on LCD Soundsystem. A milestone in their career that earned them recognition at the Grammy’s and Grierson Awards for their work in documentaries.