Tori Palmatier Managing Director
Institute Pictures

Tori Palmatier is the Managing Director of Institute Pictures, the award-winning production company founded by artist Lauren Greenfield, where she leads the drive for new talent, creative, and business opportunities. A force in independent commercial production, Tori has a successful history of guiding young companies to new levels of growth, and a commitment to elevating directorial talent.

After earning a degree in cinema studies, and working in production in the New York music video and indie film scenes, Tori began her career in advertising at RSA Films in New York, handling sales and talent representation. There she helped establish Hey Wonderful, a production company within the Ridley Scott Creative Group. Tori then served as Managing Director/Executive Producer at Namesake, a production company owned by director Cole Webley.

Throughout her career, Tori has sought to uphold the craft of filmmaking, while strategizing with an eye to the future of the ever evolving landscape of advertising production. In her time at Institute, Tori has helped lead the company’s evolution to an artist driven, and multi platform creative production company, playing an instrumental role in tightening Institute’s integration with its sister companies Institute Artist (photography) and Evergreen Studios (film and TV).