Tomás Gianelli O’Ryan Executive Creative Director
Dude London

Tomás Gianelli O’Ryan is Executive Creative Director at DUDE London, where he leads a diverse team of creatives working for major international brands such as Lamborghini and Trainline, as well as local icons like Puma and its Premier League sponsorship.

Before joining DUDE London, Tomás built an international career across Latin America and Europe, spanning both large networks and small independent agencies (where he feels more comfortable). After a long stint at Mother Buenos Aires, he moved to London to help launch The Or alongside its founding team.

At the core of everything he does is a simple belief: people don’t hate advertising. Worse, they just feel nothing about it. This belief drives him to value, above all else, work that can make you feel something—whatever that may be.