Portrait of Sam Robinson

Sam Robinson Executive Production Director
Saatchi & Saatchi

Sam began her career at Rainey Kelly Campbell Roalfe in 2000, joining shortly after graduating from university. Starting as production assistant, she rose through the department to become a Producer before moving to BBH in 2004.

During her nine years at BBH, Sam produced award-winning work for some of the agency’s most iconic clients, including British Airways, Waitrose, Lynx, Audi, Virgin Media and Yeo Valley.

In 2013 she joined the sound company 750mph, where she spent three years running production and the company itself, serving as a board member as part of her role.

In 2016, Sam returned agency side, joining Saatchi & Saatchi as EP. She now oversees production across several of the agency’s most prestigious accounts—most notably John Lewis—and has led production on the brand’s past three Christmas campaigns since the agency winning the account in 2023.