Sam Long EP / Partner
GoodOil

Sam Long is an Executive Producer and Partner at Good Oil. He cut his teeth in Wellington working across several leading production companies before joining GoodOil at its founding in 2001, stepping into the role of producer.

A passionate nurturer of creative talent, Sam has produced work recognised at the highest level, winning Cannes Lions, One Show, D&AD, Clio, New York Festivals, AWARD and more. Under his leadership, GoodOil has been named Production Company of the Year by ADC, Axis, CICLOPE Asia Pacific and BestAds.

Sam is also a respected industry voice, having served on judging panels for CICLOPE, LIA, AICP, New York Festivals Advertising Awards and AWARD.

A strong advocate for using creativity as a force for good, Sam champions GoodOil’s commitment to leaving the world better than they found it. He has facilitated and helmed numerous charity campaigns, including work addressing men’s mental health, cancer research, diversity and education. He has also played a pivotal role in developing emerging talent, with GoodOil directors winning the AWARD Emerging Director category for four consecutive years, from 2022 to 2025.