I was born in…
Suffolk
I now live in…
London
I’m listening to…
My uncle’s folk band
Watching…
Man in an Orange Shirt
Reading…
Tom Watkin’s autobiography
Dreaming of…
Shoreditch
I wish I’d known when I was 18 that…
University isn’t everything
Sometimes I wish I were …
Running another marathon
My most valuable social media app is…
Insta because it makes me feel so close to my Australian family
What’s not to love about…
Change
What epitomises right now?
Change
Where’s the next creative centre…
Wherever it wants to be
Best advice you’ve ever been given…
Go and freelance for that tiny startup agency
In the end what really matters…
Humanity
Matt Craigie Atherton
Chief Production Officer
Mother, London
Matt was recently appointed to Mother’s leadership team in the newly-created role of chief production officer after being a member of the Adam&EveDDB team for over eight years and their first Head of Integrated Production since 2014.
After starting out on the production side for five formative years at Blink Productions, Matt moved agency side and a few years later went on to produce much of the Christmas work for the retail client, John Lewis.
At Mother he is focusing on craft and keeping the agency ahead in production.