Clementine Buren Sustainability producer
LA\PAC

I’m a  producer and certified sustainable production consultant at LA\PAC , where I lead the group’s CSR strategy and integrate environmental responsibility into creative production workflows. I support agencies and brands in reducing impact during production, turning sustainability constraints into practical production intelligence. (Ps : Today,  i’m the first & only sustainability producer in advertising in France 😉)

With over 15 years of experience across the French, UK/US and German markets, I have worked with companies such as Wanda Productions, Henry, Frenzy, agencies including BBDO Paris, and at Propane Studio in San Francisco.

Alongside my production career, I founded Green Barbès, an impact-driven cosmetics brand that partnered with Sephora worldwide, Le Bon Marché and LVMH Research, before being acquired by Birchbox France.

Beyond impact reduction, my work focuses on creative sustainability. Advertising holds a powerful cultural role: the stories we tell, the people we represent, and the worlds we portray influence desires, behaviours and collective imaginaries. With that influence comes great responsibility !

My role at LA\PAC today is to anticipate the transformations of our sector and help the industry embrace them across creativity, production practices and industry frameworks