Charlie Gatsky Sinclair President of Brands & Entertainment
Uncommon Creative Studio

Charlie Gatsky Sinclair is President of Brands & Entertainment at the award-winning Uncommon Creative Studio. She has built a multidisciplinary team that delivers some of the studio’s most ambitious recent work, including the Clio Entertainment winning BritBox ‘See It Differently’ campaign – a 14-hour one-shot love letter to traditional filmmaking that celebrates craft over CGI and AI. She has also overseen major global campaigns for EA Sports FC, JD Sports, British Airways and Guinness.

Charlie’s vision of blending line production, design, talent, art and motion has created a unique production model for Uncommon. Spearheading projects such as The Ordinary’s recent stunt ‘The Secret Ingredient’ which exposed the hidden cost of celebrity marketing with a pile of dollar bills sparking queues around the block in NYC with no paid media.

Charlie has also expanded the studio’s footprint in long-form entertainment. She served as Executive Producer on Uncommon’s first feature for Nick Cave and Warren Ellis, ‘This Much I Know to Be True’, directed by Andrew Dominik (Blonde, The Assassination of Jesse James). The film premiered at Berlinale and SXSW, earning widespread acclaim including The Guardian’s Film of the Week and a place in NME’s best films of the year.

Most recently, she has overseen Uncommon’s feature slate including ‘In Camera’, produced with PRETTYBIRD, BBC Films, BFI and Public Dreams Ltd., which shortlisted at both the London Film Festival and the British Independent Film Awards. She most recently executive-produced ‘The Thing with Feathers’, starring Benedict Cumberbatch – produced by Lobo and Sunnymarch Films – which premiered at Sundance 2025. Charlie led the creative partnership on behalf of the studio, with the film backed by FILM4 and ALIGN and international sales handled by MK2.

Before joining Uncommon, Charlie built a career across music, entertainment, film and broadcast, with roles at Warner Music and Driift, and an award-winning run in advertising at agencies including Mother, Fallon and, most notably, as Head of Production at BBH. She sits on the Board of the British Arrows, regularly serves on juries such as CICLOPE, AICP and YDA, and is a frequent industry speaker – including being a key speaker at SXSW’s inaugural London edition on how brands, creators and platforms can navigate the collision of commerce and creativity through genuinely entertaining content.