Director's Works
BGMI, Ride Beyond Limits Vinod Ravi
A filmmaker from India whose work sits at the intersection of craft and chaos—bold, cinematic worlds that feel both designed and alive. Inspired by the likes of art house cinema, photography, and absurd humour, his approach helps him to create films that entertains, moves and excite audiences
The latest Royal Enfield × Battlegrounds Mobile India collaboration ad film elevates a product integration into an adrenaline-charged cinematic experience.
The collaboration, in partnership with Krafton-the South Korean gaming giant behind global titles like PUBG and the publisher of BGMI-introduces Royal Enfield’s iconic motorcycles, the Bullet 350 and Continental GT 650, into the game as fully rideable in-game vehicles,positioning the bikes as symbols of power, resilience, and adventure across both physical and virtual worlds.
With both brands driven by strong communities and deep emotional engagement, the collaboration bridges Royal Enfield’s legacy and credibility with BGMI’s relevance among younger, digital-first audiences. The intensity built in the spot mirrors the feeling of riding a bike as well as the intensity felt during gaming.
