Director's Works
InterSystems, Home for Dinner Trevor McMahan
After starting out at Smuggler as the “third arm” of directing collective HAPPY, Trevor has collaborated creatively with a handful of the world’s top commercial directors —Ivan Zacharias, Guy Shelmerdine, and Noam Murro, to name a few— on his way to developing a wide-ranging body of solo work that defies genre but always delivers on a creative vision that pushes each project to its own iconic voice.
Directing InterSystems: Home for Dinner was an opportunity to step away from the conventions of healthcare advertising and focus instead on truth, restraint, and humanity. I wanted to observe rather than explain—to let small, lived-in details carry emotional weight. The real story, for me, was not the technology itself but the space it creates: moments returned to doctors, friction quietly removed, balance subtly restored.
My approach favored minimalism—close observation, practical lighting, immersive sound—so the audience could feel what it’s like to inhabit a physician’s world rather than be told about it. TrakCare operates in the background of the film, just as it does in real life, enabling care without demanding attention. At its heart, this piece is a tribute: to doctors, to the value of time, and to the role thoughtful technology can play in supporting those who give so much of themselves every day.
