Director's Works
Sunrise, The Password Tore Frandsen
Tore Frandsen has had a passion for cinema and filmmaking since he was very young. Marrying together elevated cinematic visuals with dry Scandinavian humour, Tore has a highly-regarded body of work which unmistakeably belongs to him.
His celebrated versatility behind the camera has led to runaway viral hits and award circuit favourites alike, including his award-winning short, FOMO Forever, with TrygFonden and the Danish Cancer Society. His distinctive style and tight concepts have helped create campaigns for clients such as Netflix, Toyota, Carlsberg, HBO, LEGO and CocaCola.
Tore has continued to push himself to new creative heights, experimenting in various styles and genres while maintaining a look and feel all of his own. His commercial for the Danish Road Safety Council, “Helmet Has Always Been A Good Idea”, won a string of awards including Grand Prix at the 2021 Epica Awards, Cannes Lions, a Gold at the 2022 British Arrows and a Grand Prix at the 2022 Clios.
Tore Frandsen directs Sunrise's latest campaign, developed by Thjnk Zürich. The film highlights the common frustration travelers face when searching for Wi-Fi networks abroad. The advertisement features a young woman attempting to connect to complex hotel Wi-Fi passwords in countries like France, the USA, Italy, Portugal, and England, only to be met with repeated failures. Even an appearance by Sunrise brand ambassador Roger Federer does little to alleviate her frustration. This campaign promotes Sunrise's "Swiss Connect" plans, which include integrated roaming services, offering a seamless connectivity solution for travelers.
