Director's Works
Kaiser Permanente, Moving All To One The Sacred Egg
The Sacred Egg (TSE) are a directing duo made up of London-based Ed Kaye and Lisbon-based Alex Mavor. Together, they’re known for delivering highly original concepts with an iconic visual aesthetic. It’s these traits that have led to their work being screened not only on television and in cinemas, but also in cultural institutions such as The British Film Institute and The Pompidou Centre. Working together since 2007 - firstly as creatives for London advertising agencies then as directors with Riff Raff Films - TSE have worked with some of the world’s best advertising agencies such as Mother, Wieden+Kennedy and Droga5, who align with their mission to make truly original and disruptive work. Their first experiences in filmmaking came through low-budget music videos. After their breakthrough video for Breach ‘Jack’ was nominated at the 2013 UK Music Video Awards, four years later their video for Royal Blood ‘Lights Out’ won Best Rock Video. They continue to collaborate with artists such as Depeche Mode with their Wagging Tongue video being nominated at the 2024 British Arrows.
In 2013 they also they broke into the shiny world of Commercials, directing Finish ‘Combinations’ through W+K London, and Mailchimp ‘Did You Mean Mailchimp’ through Droga5 New York. Mailchimp went on to win a Grand Prix at Cannes amongst other coveted awards. 2017 also saw them nominated for the Frank Budgen Award for Best Director at the UK British Arrows, the pinnacle of UK advertising awards.
In 2018, the TSE were Second Unit Directors for the ‘Bohemian Rhapsody’ feature film which has gone on to gross over $200m worldwide. They have gone on to make commercials for brands including Apple, Smirnoff, Easyjet, Postmates, BT, Samsung, Topgolf, Reebok, Ikea winning many awards along the way.
They have picked up 13 British Arrows awards, 6 Creative Circle awards, and 3 Kinsale Sharks. Most recently in 2024 they picked up 2 Silver Arrows for Smirnoff & Burger King at the British Arrows.
The anthem film, “Moving All to One,” marks the beginning of Kaiser Permanente’s multi-year mission to bring their brand positioning to light as it continues to lead the industry into the future. Featuring stop-motion characters from the studio behind Wes Anderson’s Fantastic Mr. Fox and Tim Burton’s Corpse Bride, the ad’s distinctive creative approach aims for consumers’ hearts while breaking through the category’s sea of sameness.
Directed by The Sacred Egg, produced by Riff Raff, animated and fabricated by Open The Portal, and featuring characters designed by the legendary Mackinnon & Saunders — known for their work with Guillermo del Toro, Tim Burton, and Wes Anderson — the campaign reflects an unparalleled level of craft for the category.
