Director's Works
Puma x A$AP Rocky Shapxo x A$AP Rocky
is a commercial and music video director, as well as the founder of Abyss Digital, who's known for surreal, immersive visuals that redefine VFX. His bold style has attracted clients such as A$AP Rocky, Yamaha, and Puma. Leading a high-octane team of digital artists at Abyss Digital in Europe, he sets new standards in commercial, branded, and music video work worldwide.
This project was shot in just one day and brought to life through an intense three-week post-production process — a true collaboration between our team and @abyss.digital. From the very beginning, the goal was to push boundaries and create something bold, high-energy, and unapologetically dynamic.
We built everything with intention: modeling Puma’s iconic designs like the Mostro 3D and crafting full campaign looks from scratch, rigging and animating motorcycle stunts for the final packshot, and shaping every detail to elevate the vision.
One of my favorite elements was developing a fully custom 3D jewelry chain featuring a motorcycle rider, alongside designing A$AP x Puma racing car decals and experimenting with cutting-edge AI to create standout graphic moments. And those striking transitions? They were always part of the storytelling — the connective tissue that drives the film forward.
For me, this marks just the beginning of exploring new territory within sneaker culture and campaign filmmaking. There’s much more to come.
