Director's Works

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Krystal Paniagua, Tierra Sal Redpath
Cam

WEBSITE @sal_redpath @lobodop @emilianocuesta @tomjarmey

Sal Redpath is a director based in London.

Krystal Paniagua – Tierra marks the launch of the designer’s SS25 capsule collection while celebrating five years of her namesake brand. The film reflects on Paniagua’s creative legacy to date, capturing the distinctive energy and spirit that continue to define her work.

Taking its title from the Spanish word for “earth/ground,” Tierra draws on natural and elemental motifs that underpin both the collection and the film’s visual narrative.

The project originated during Sal’s visit to Mexico City, where a meeting with Paniagua led to an immediate creative synergy. Directed in collaboration with longtime cinematographer Vladimir Lobunėts, the film was shot on Super 16mm and realised with the support of post-production house Sunny Bee Collective and composer Tom Jarmey.

Award: Shortlist - Fashion, Longlist - Fashion