Director's Works
Hermès, Beauté AH25 rubberband.
rubberband. exploded onto the scene and have quickly become one of the most sought after directing duos working in films, commercials, music videos and fashion today. Comprised of Jason Sondock and Simon Davis, the duo met at NYU’s Tisch School of the Arts and have been directing under the moniker since. There’s a unique flavor and point of view to their work, and their ambition, work ethic and industry savvy are unparalleled. They’re maker in the truest sense, leveraging their relationships to create work that embodies their inventive spirit.
rubberband. was selected into the class of Young Guns 18 for film. Their short film, “Don’t Go Tellin’ Your Momma” for Topaz Jones inspired by the Black ABC’s, continues to impress at film festivals and advertising award shows alike, winning the Short Film Jury Prize at the Sundance Film, the Mid-Length Jury Prize at the San Francisco Film Festival, the Silver Clio Award for Film Craft – Direction, a Bronze Cannes Lion for Jury Recognition for Visionary Storytelling at the SXSW Festival. In 2023, the duo won Best Alternative Video at the UKMVAs with Alive! - Bakar and won Bronze at Ciclope for VFX for their music video 2 Charming - Skiifall and Bronze Low Budget for their music video I’m Done - Bakar.
rubberband. embodies the spirit of the future of our industry. They’re voracious learners and students of the craft and represent a new generation of talent. They embark upon every project with a 360˚ appreciation and understanding of an idea’s potential. It’s never just a film or a music video or spot, but one piece of a larger puzzle, bringing ingenuity and creativity into every element in the process. They’re drawn towards big ideas, innovative methods of production and making work that pushes creative boundaries. If recent work is an indication of what’s to come, the advertising and entertainment communities are in for a treat. rubberband. are only getting started.
Three women move through the raw architecture of a brutalist multi-level garage as two Hermès lipsticks roll along the edges in a playful race. Sounds of Formula 1 accompany their movement until they fall, echoing through the vast concrete space. The film captures the contrast between these refined objects and the unique atmosphere of this striking location.
