Director's Works
PERFECT, IT TAKES ZERO EFFORT TO BE AVERAGE Ronnie Ekaba
Ronnie is a Director, Filmmaker, Poet, and Creative.
An individual with Congolese roots, Ronnie channels emotion through film, poetry, and visual storytelling. For him, creativity isn't just a craft, it's a medium for processing, connecting, and reflecting.
His work draws heavily from lived experience, blending the expressive narrative style of Japanese animation with honest, relatable narratives. Deeply inspired by the emotional world-building and story-telling, Ronnie crafts pieces that resonate beyond the surface.
Outside of his work, he lives with curiosity. from snowboarding to spoken-word to writing, believing the best story told are from experiences.
I wanted to bring awareness to the universal struggle that no one is or will ever be perfect, and that’s okay. But it’s through the acceptance of our own weaknesses and imperfections that we can find self acceptance and peace. This relates back to the ethos of this project which is:
“It takes zero effort to be average”.
I felt like I am the best person to illustrate this story as major components of this spot have a direct correlation to my life, Which makes it easier for me to not only understand the themes & values of the spot but accurately translate those values to the viewer as-well.
Overall, this project is a heartfelt and introspective piece that effectively conveys the complex emotions surrounding self-reflection and the pursuit of perfection.
