Director's Works
Kojey Radical, Don't Look Down Relta
Relta is an award-winning, British-Persian Director and Creative Director based in London.
Building a genre-defining universe of his own, Relta has directed a range of documentaries, fashion films and music promos for the next generation of artists, often working with them hand-in-hand to develop an entire visual campaign.
Exploring life’s full spectrum, from the confides of four rooms.
The brief asked for a film that could hold joy and pain side by side. Interpreting the cyclical nature of the album, the creative strategy was to mirror this structure in the film’s design. A 360-degree circular set was built to fluidly rotate between four distinct rooms, each representing a different emotional tone. This approach allowed the story to unfold as a continuous cycle, reflecting the highs and lows of life in the same way the album does, positioning the film as both a standalone artwork and an immersive extension of the music.
