Director's Works
The Danish Gambling Authority, Still calling it fun and games? Pelle Gøtze
Pelle Gøtze has never directed a skateboarding film for his friends.
But he does have a soft spot for contradictions, dark humour, and people doing the wrong thing for the right reasons. Growing up in working-class Aalborg, Denmark he later directed documentaries about cloned horses and lovable rednecks in Texas.
He now directs commercials & campaigns that try (and sometimes fail) to make sense of modern life. He’s drawn to stories that take themselves seriously - even when they probably shouldn’t. Often in the space between logic and absurdity, where sincerity becomes comedy, and comedy becomes something else entirely.
He was shortlisted 3 times in the comedy category (which made it 50% of the total shortlists in the category) at YDA in 2024 and didn’t win anything. Making him the first in history to do so. Ever.
This film was commissioned by the Danish Gambling Authority to promote ROFUS - Denmark’s national self-exclusion register for gambling.
The campaign targets a narrow but critical audience: young men aged 18–20. They represent one of the country’s highest-risk gambling groups. ROFUS is well-known in this demographic, but rarely seen as relevant. Gambling is part of their social identity embedded in humour, group pressure and digital culture. They’re left to navigate it largely on their own.
Based on qualitative research, the creative approach was shaped around how this group speaks with irony, sarcasm, and deflection. So that became the tone. The film reflects a world where gambling is social currency, and personal limits are rarely discussed.
This audience is rarely addressed directly in public health campaigns, despite their visibility in gambling statistics. This campaign was designed to meet them where they are, not where we wish they were.
