Director's Works
Ffern, Pink Sky at Night Naghmeh Pour
Born in Iran and raised in provincial Denmark, Naghmeh is now based in Copenhagen. Her rich cultural background and diverse life experiences serve as key sources of inspiration for her work.
Drawn to literature and storytelling from an early age, she studied English and Scriptwriting at the University of Southern Denmark before beginning her career as a director. She frequently channels the influence of Iranian cinema, weaving its visual poetry and sensibility into her work. Her work is known for its use of meaningful symbols and metaphors, reflecting her strong desire to evoke emotion and inspire reflection in her audiences.
Naghmeh’s debut film for Pairi Daeza, Iran-e Man, premiered on Nowness in 2023 and was widely celebrated, winning at Cannes Lions, D&AD, Eurobest, the YDAs and Shots. Created as part of the Women Life Freedom Project, the film speaks to the Iranian Women’s Rights Movement through profound symbolism, reflecting both the struggle and the strength of Iranian women. A year later, her second Nowness film, Nowruz, celebrated her birth country through a joyful visualisation of the Persian New Year. Since then, she has built a versatile body of work, including Ffern’s 2025 summer campaign Pink Sky At Night starring Bill Nighy, and the award-winning Name The Bias campaign for Ethnicity Pay Gap Day.
Two siblings find their grandfather’s old ice cream van and take it for one last spin around Cornwall. It's a very simple, very cute story.
Trying to capture a proper Cornish summer was a fun challenge for a foreigner. After a few days of scouting, I picked up the feeling quickly: the light, the colours, the calmness in contrast to the moody weather, and the lovely people.
Because the perfume never actually appears in the film, we focused on the senses. I wanted to elicit the scents and flavours as we experimented with ice cream, trying to make something that hints at the fragrance rather than shows it.
We shot on film to capture the soft, nostalgic texture that mirrors the craftsmanship at the heart of Ffern’s perfumes. A digital look just wouldn’t have felt right for this film.
Overall, we wanted to make a film that felt more like a British indie film trailer. Something light-hearted and carefree, like an endless summer day. And then there’s Bill Nighy...
