OLLO, TRUST YOUR GRIP
Marco De Rosso
KRAP
Director's Works
Marco De Rosso once lived on a boat in London and hasn't stopped talking about it since. The rest of the time he's a (yet unsigned) award-winning director working in both advertising and documentary for brands such as Michelin, Tic-tac, and Adecco. His work focuses mainly on the freestyle communities he grew up in (parkour, skate, etc…), the dichotomy between human and machine, the danger of surveillance states, and the beauty of the summer skies - and has gained recognition from festivals such as Shiny and the RTS awards. He's also a mediocre juggler-acrobat, an amateur boxer, and a wanna-be surfer. If global warming wasn't so annoying, he'd spend more time snowboarding that he does reading or compulsively going to the cinema.
He's currently working on his first feature film, and doesn't live on a boat anymore.
Comprising almost completely of captured, un-staged shots filmed over the course of two days, this shoes commercial is a music-less hymn to motion and to urban spaces - a sensory exploration of the textures of the Italian metropolis (Milan) through the pure, raw movement of street athletes training at a sun-drenched, off-the-record parkour jam in the urban heart of the city.
