Director's Works
Mando, Don't Mask It, Mando It Jasper Cable-Alexander
Jasper Cable-Alexander has lived and breathed film since his early days. His first film was a stop-motion animation that took 6 months at the age of 12, shortly followed by his second documentary film which ended up at Dublin’s Cinemagic Film Festival aged only 14.
His career catapulted after his hugely successful films for Floyd travel and luggage, created after his suitcase broke and connecting with the CEO of the company. Floyd “Elevating Every Journey Big or Small” has since won a succession of awards including the very first prestigious BOLT award at last year’s Young Arrows. He has since directed commercials for Arsenal X Guinness, Kahlua, Pedigree amongst others.
I feel like I’ve seen a lifetime’s worth of armpits over these past few months making this film come alive, but honestly, it was utterly worth it.
From the very beginning, the Mirimar team were focused on creativity above all else, and that translated to everyone involved. It felt like we were all stepping into this creative world together, all keen to make something fun, memorable, and go on this slightly insane journey as one team. What I loved was that we got to treat this like a short film rather than a commercial – shooting on film, building characters, and creating this whole little world that just got wackier and more fun over time.
I also really wanted the world to feel layered, so that when you look past the main action, there are all these small details and props that tell you more about the character. Especially inside the caravan, we filled it with little clues about the random objects, the things he’s collected, and the choices he’s made – his protein powder, his strange chihuahua obsession, all these odd bits and pieces that subtly bring his character to life.
If nothing else, this film has made sure I’ll always keep my armpits clean and smelling nice – because I’ve seen what happens when you don’t.
