Director's Works

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Shogun Burger, Tokyo Bites Hideto Hotta
Sōon

WEBSITE @soon.global @hotta_hideto @scarou75 @petterjensendop @paume.p

Born in 1988, from Tokyo. He primarily directs music videos, commercials, documentaries, and fashion films. What he values most is exploring people in depth to depict society, and conveying that through his work.

Our desire was to approach advertising differently, blending storytelling, cultural nuance, and my unique artistic style.
Rather than crafting traditional commercials, we created three independent short films, inspired by moments and characters drawn from his own creative notebook.
From students to salarymen to young couples, each film captures a slightly offbeat, deeply human portrait of Japan.