Director's Works
Godmode Beauty Gary Levesque
When Gary Levesque graduated from the French animation university Supinfocom Valenciennes and joined Wizz, he immediately started working on a range of projects producing art toys, illustrations and directing commercials. While his 3D skills are highly developed, Gary likes to maintain a hand drawn effect in his work, inspired by the subtlety and colors of traditional animation, cartoons and poster design. He has won awards at Eurobest, Epica, the Art Directors Club of Europe, been shortlisted at Cannes.
Director Gary Levesque and the animation studio Wizz (Quad Group) have created the visual universe for the new brand launched by Chloë Grace Moretz and Rina Sawayama: GODMODE.
The brand enlisted director Gary Levesque and Wizz, through All Of Us Here in London, who represent them on the UK market, to bring to life a visual world at the crossroads of video games and pop culture.
Designed as a beauty brand for Gen Z, GODMODE offers a bold, colorful, glitch-inspired aesthetic that twists traditional luxury and beauty codes by injecting gaming and animation references. Each product is conceived as a power-up, each look as a skin, and every customer as a player reclaiming control over her image.
Behind this singular artistic direction, Gary Levesque—represented by Wizz and All Of Us Here (London)—crafted the entire visual universe of GODMODE. From character creation to campaign assets, packshots, and digital content, everything is animated and stylized in a unique 2D look. Though fully proficient in 3D, Gary is committed to preserving a hand-drawn feel inspired by traditional animation and poster design. Wizz and All Of Us Here supported the production of this ambitious campaign, bringing their distinctive and recognizable visual signature.
“GODMODE is a way to hack beauty the way you’d hack a game. We all grew up with games that didn’t look like us. Here, we’re creating our own avatars and our own rules,” explains the brand’s muse, Rina Sawayama.
With GODMODE, Moretz and Sawayama aren’t simply launching a brand—they’re putting forth a vision in which animation becomes a cultural tool, a form of storytelling, and an aesthetic mode of expression for a generation living between reality and a parallel world, controller in hand and eyes set on tomorrow.
