Director's Works
Harman Kardon, See/Hear Dave Meyers
Having directed hundreds of music videos and commercials over the past 25 years, Dave Meyers has firmly established himself as one of the industry's most prolific and sought-after talents. Born and raised in Berkeley, California, Dave developed love for film while working for a local Landmark cinema at the age of 17. He attended Loyola Marymount University where he majored in Film Production and Philosophy. Inspired by a chance meeting with director Gus Van Sant, Dave set his sights on directing music videos for the music industry's best and brightest from Kendrick Lamar to Taylor Swift. His work has brought on billions of views, over 50 nominations and many awards, including 2 Grammys for Best Music Video and 4 MTV awards for Video of the Year. With commercials, his career started with the famous Apple iPod Silhouettes Campaign, and has expanded into global notable and award-winning work for the world's top brands.
The campaign, from creative agency Havas London, dramatises the new product’s unique immersive dual light and sound experience, relaying the message that music should be seen, as well as heard, while also re-establishing the 72-year-old pioneer as the market leader in marrying high quality audio with elegantly designed products.
Sitting at its heart is a 60-second hero film directed by acclaimed music video director Dave Meyers. Playing on the analogy of moths drawn to light, it blends high-fidelity audio with striking visuals, resulting in a captivating and cinematic experience, which breaks away from traditional product adverts, and leans into the expressive, free and creative nature of music videos.
The film follows a woman irresistibly drawn to the light and sound of the Aura Studio 5 speaker in her home. Her fascination sees her transformed into a human moth – developing moth wings and taking flight, as she dances in a hypnotic rhythm around the glowing speaker. As the music intensifies, another winged figure joins her. The final shot pulls back to reveal an apartment block alight with the glow of different colours from each apartment, and human moths dancing in the silhouette of both sound and light.
The film is part of a fully integrated creative platform spanning BVOD, connected TV, cinema, online, digital, out-of-home and social. Media was handled by Arena Media, with production by Radical Media.
