CR Confidential, The Girl Next Door
Daniel Sachon
Partizan
Director's Works
Daniel Sachon is a British director, photographer, and creative director. His multidisciplinary work explores narrative, fashion, and the psychology of advertising. With an affinity for the tongue-in-cheek, some of his highlights include collaborations with Kim Kardashian for Skims, Dolce & Gabbana, and fashion projects with global talents such as Candace Swanepoel, Sky Ferreira, and Daphne Groeneveld. Daniel's sharp eye for composition and mise-en-scène deconstructs image-making to create timeless visuals and films infused with ‘golden age’ nostalgia and a sophisticated sense of irreverence. His work examines the evolution of image-making, its role in art and commerce, and its impact on cultural consciousness.
His photography series Bitches is a further visual exploration of irreverence and glamour, a contrast Daniel explores across all his projects. The project featured muses such as Nadia Lee Cohen, Jourdan Dunn, and Georgia Jagger, and debuted at London’s prestigious Frieze Art Fair. Bitches is currently being turned into his debut monograph.
Partizan’s Daniel Sachon captures Nadia Lee Cohen drifting through a languid Los Angeles afternoon in a new editorial for CR Fashion Book cover story - it's a shoot that’s equal parts irreverent and cinematic, illustrating a banally beautiful existence in suburbia. Shooting both the stills and the short film, Sachon crafts the piece like a grainy summer daydream: golden haze, playful gestures, slow camera drifts undercut by the frenetic narration of a paranoid housewife, and a glamour that’s at once funny, intimate, and surreal.
Balancing Cohen’s unmistakable presence with the elusive world of the girl next door, where suburbia hides secrets straight out of Blue Velvet. Sachon leans into voyeuristic detail: a glint of glass, a sly glance over bronzed shoulders, a flash of sequins caught mid-turn, heightening the tension between seduction and parody. The result feels less like a fashion editorial and more like a séance staged with a wink: a vision that’s stylish, self-aware, and unafraid to play with the absurd.
Known for seamlessly collaborating with star-studded talent, Sachon brings out performances that feel both heightened and authentic. Our glimpse over the hedge is narrated by two neighbours bound in a conspiratorial tête-à-tête. It’s an exchange no one was ever meant to hear: thick with suburban juice, setting Cohen’s performance against a backdrop that’s satirical and ever so slightly sinister. It’s this ability to orchestrate image, sound, and presence that cements Sachon as a director with an instinct for turning cultural moments into iconoclastic storytelling.
