Director's Works
UNIQ, Round 2 Daniel Jaroszek
Daniel Jaroszek, director and photographer, is constantly looking for fascinating stories. He finds the impetus to create unique worlds in shapes, colors and light, but above all in people, whose stories demand to be told. He approaches a thirty-second commercial, a music video by young artists and a full-length feature film in the same way - he simply makes a film. His enthusiasm and vision infect teams to work creatively and effectively.
He is the author of branded content films for clients such as 4F, Samsung and Wyborowa. He directs commercials for the world's largest brands, including McDonald's, Lay's, Coca-Cola, Pepsi, Red Bull, Milka and Adidas.
At first glance, boxing and fashion couldn’t be further apart. One is raw, intense, and physical; the other refined, elegant, and aesthetic. But UNIQ proves that when these worlds collide, they don’t clash, they harmonize.
The campaign reframes boxing as poetry in motion, elevating it into a statement about art, beauty, and strength. It proves that sport, like fashion, is an act of performance.
Every element reinforces this idea. The editing balances speed with stillness and grit with grace. Archival black-and-white is blended with modern digital footage, all set seamlessly to classical music. The soundtrack transforms punches into rhythm and movement into melody, a choice that gives the film its soul, inviting viewers to see it as art. Colour grading ties it together with cool tones and sharp contrasts, unifying shifting formats into a unique, singular vision.
