A$AP Rocky, Helicopter
Dan Streit
Somesuch
Director's Works
Hit play on any Dan Streit video and you will be dropped into a different dimension. No matter if you’re viewing one of his standout commercials, promos or cartoons – nothing will be as expected.
The spirit of gleeful, technicolour adventure infuses every technically on-point piece on director, editor and creative director, Dan’s reel. His recent jaw-dropping work for the SpongeBob x Cactus Flea Market x Uniqlo and Nike x Nigo collaborations are unforgettable, as is a tripped-out Beats by Dre spot ‘The Cosmonaut’. His Jayson Tatum-starring Nike Jordan spots forefront his extraordinary skill at effectively blending live, animated and AI-generated footage. While an Aquarabia x Qiddiya commercial showcases his infectious sense of humour.
The LA-based filmmaker’s high-octane promos, such as those for Joji, Charli XCX and A$AP Rocky, display his warped comedic sensibility, 3D VFX wizardry and 90s nostalgia.
Singular though he might be, Dan’s creative studio Grin Machine is an avowedly communal enterprise with close collaborator, Cole Kush, whose immense animation toolkit often plays a pivotal role in conjuring these vivid new visual realms.
Dan Streit reunites with A$AP Rocky for Helicopter, a high-intensity music video that drops the artist into a night-shrouded, dystopian cityscape. Drawing on the visual language of classic videogames, the film unfolds as a continuous, propulsive journey through crowded rooftops, city streets, and dynamic helicopter rides. Motion-captured performances and CG environments blur the line between live action and animation, creating a world that feels both hyperreal and unsettling familiar.
