Director's Works
Audi, Electric Feeling Amaury Barrera
Mexican writer and director with a passion for narrative and emotion. He seeks to give life to new ways of telling through his visual universe. He has already won prestigious awards such as Best New Talent Director at at Cíclope Latino (2024), Best New Director at Círculo Creativo México (2024), Best Branded Content at 1.4 (2024) and various nominations on different international festivals such as Berlin Commercial, Cannes Lions, Aesthetica, amongst others.
For the launch of the Audi A6 Sportback e-tron, we developed a campaign that explores human inspiration as a creative driving force, using the relationship between sound, silence, and movement as its starting point. The piece is built around the sonic metaphors emitted by the electric vehicle and how they organically blend with the sounds of nature, creating a subtle dialogue between technology and environment.
The project highlights the importance of silence as a space for reflection, and movement as the necessary impulse for ideas to materialize. Within this balance, the Audi A6 Sportback e-tron is presented not only as a means of transportation, but as a catalyst for experiences and states of awareness.
The film was shot in a single day, moving through different natural settings—mountains and forest—while also incorporating a few urban scenes. These locations were key in deepening the parallel between the elements that coexist within the piece: an electric car merging with the whisper of the trees, an imposing landscape shrouded in mist, and a character who immerses themselves in it as part of an introspective journey.
The mist functions as a symbol of searching, of the moment just before clarity. The character steps into this dense, silent environment and ultimately emerges into the light, representing those rare moments when ideas take shape. The direct, human interaction with the natural elements reinforces this narrative, bringing forward a more sensory and emotional vision of innovation—one in which technology and nature exist in harmony.
