Director's Works

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Westwing, Beautiful Living Ale Ruiz-Zorrilla
RadicalMedia

WEBSITE @aleruizzorrilla @radicalmedia_berlin

Ale is a director whose storytelling passion cuts across genres, driven by an innate curiosity and a love for observational work. With a unique ability to find beauty in the mundane, she brings a nuanced empathy to her films, creating work that is both intimately grounded and universally meaningful.

For this film, we wanted to celebrate Westwing’s partnership with Roland-Garros by blending the elegance of the interior design with the attitude of tennis. The tone is playful and slightly theatrical, built on bold compositions, rich colours and a subtle sense of luxury.

Eva Lys, the german tennis star featured in our campaign, brought exactly the presence the piece needed. Together, we created a stylised world where sport and design coexist naturally, and where every gesture feels intentional.

The result is a light-hearted yet elevated portrait of modern tennis culture and the design-driven Westwing furniture: refined, joyful, and visually striking.