Director's Works
Apashe, Catch me Adrian Villagomez
After spending his childhood playing the violin until the age of 17, Adrian Villagomez pursued film and photography in University.
His professional career revolves mainly around the musical world, in recent years focusing on creating music videos for artists both internationally and from his native province of Quebec. Clients include The Kid LAROI, Denzel Curry, Killer Mike and Skiifall. His work has received wide recognition including a Best Alternative Video win at the UKMVAs for Jean Michele Blais’ “Passepied” and a JUNO nomination for Music Video of The Year for “Ta main" by Ariane Roy. In 2023 he was presented with a special award from the Canadian Academy of Cinema for his outstanding work in music videos, recognized for its international impact.
"John (Apashe) approached me with the idea that, as a music producer or DJ, you have influence. You can tell stories, share ideas, and that comes with responsibility. Like narcissists in politics or cult leaders, some abuse their reach for personal gain. We wanted to explore that to create a discussion. Certain music acts have a cultish connection with their fan base. It doesn’t mean they exploit it, but awareness of that power is crucial. John wasn’t afraid to play the villain in a music video to spark that conversation.
Influence comes with responsibility. Throughout history, power has been misused—in politics, cults, entertainment—exploiting audiences for personal gain. This project invites reflection, especially in music, where artists can develop near-religious followings. That connection isn’t inherently dangerous, but the way influence is wielded matters" - Adrian Villagomez
