From Comme Des Garçons collection created in association with Jay Kay of Jamiroquai
We show Jonathan Glazer discussing how he made the original 1997 Virtual Insanity video above. Now 26 years later, Masashi Muto please tell us how you created your version.
“This 2022-23 AW collection for Junya Watanabe was a collaboration with Jay Kay, so it felt appropriate to make a homage film of Jay Kay’s famous music video Virtual Insanity.
“The film set was made inside the Comme Des Garçons office, and this is where I shot the film.
“The mood, lighting and the tone was made to match the image of Virtual Insanity and the idea was to make it look like a one-shot film.
“To best show the styling and the dance, I used three cameras for wide, middle and close-up shots on the optical axis so that I could add the camera movements to match with the music in post production.”
Also click on image to see Masashi Muto’s earlier award-winning film, Fashion Blogger, which he directed and shot himself for Australian artist Rhyme and Japanese DJ producer Shinichi Osawa.
Masashi Muto website
Junya Watanabe Man Fall/Winter 2022
Film director: Masashi Muto
Choreography: Takeatsu Nashimoto @nashitake
Dancers: @tetsuya_enatsu @taabow919 @rihito_ttm @elli_it
Still photographer: @kotsuchiya
Rhyme So – Fashion Blogger
Director: Masashi Muto
Story: Masashi Muto, Nao Koseki
Production Company: Good Rock, Tokyo