Title of film: Brooke Candy, XXXTC feat. Charli XCX & Malibu Miitch
Director: Dejan Jovanovic & Luke Abby
Production Company: DE-YAN
Multidisciplinary creative studio DE-YAN, fronted by Dejan Jovanovic, crafts elegant artistic visions across design, branding, architecture, events and visuals. Their credits include breathtaking work for luxury brands Dior and Omega, and tech monoliths such as Google and Samsung. It’s their latest music video work for the ever-exemplary Brooke Candy that caught our attention, however, so we slid into their IG DM’s and got chatting with Dejan about the art and craft behind the studio’s stunning output.
How do you go about concepting and prepping a treatment for this sort of visual work? Were a lot of the ideas for style and tone laid out in advance or was the process more iterative and organic, evolving as you went?
We treated this process really collaboratively as we would with any major fashion brand, and started with a clean slate.
We first dove deep into Brooke’s song and lyrics to understand what she felt was most important to visually convey, then put together a handful of innovative concepts that could help set her video apart from everything else out there right now.
Brooke is close friends with Luke Abby which helped establish a strong relationship and working dynamic for us, and made the process much more natural and authentic from start to finish. Luke is a friend of mine and very close with Brooke. We’re always so excited to see what he’s up to, so it was great to collaborate again. He brought such a great energy on set so it was super fun to work with him.
Which tracks are currently dominating your playlist?
When in doubt, Frank Ocean. But I’m also very into some up-and-coming artists like Lil Nas X and Merlot. Billie Eilish has definitely exceeded “up-and-coming” status, but I’m a big fan of hers as well.
Brooke Candy, XXXTC
Production & Creative Studio: DE-YAN
Directed by: Dejan Jovanovic & Luke Abby
Styling: Simon Rasmussen
Hair: Charlie Le Mindu
Make Up: Selena Ruiz
DOP: Scott Keenan