24th January 2019
Six of the best creative commercials
Brave new world of brilliant advertising

ITV, Great Characters Make Great Drama. More than TV, The Guvnor directed by James Marsh, Pulse Films
See also The Patriarch

The New York Times, The Truth Is Worth It: Resolve directed by Martin + Lindsay, Furlined

Gillette, We Believe directed by Kim Gehrig, Somesuch

Budweiser, Wind Never Felt Better directed by Adam Berg, Smuggler

IKEA, The Nightclub directed by Juan Cabral, MJZ

Family Action, The Family Monsters directed by Duncan Christie, Great Guns


ITV, Great Characters Make Great Drama. More than TV
Creative Agency: Uncommon Creative Studio
Media Agency: Goodstuff
Production Company: Pulse Films 
Director: James Marsh
Executive Producer: Lucy Kelly 
Producer: George Saunders 
DOP: Benoit Delhomme 
Editor: Sam Sneade @ Speade 
Post Production: The Mill 
Colourist: Dave Ludlam
Music Supervision : Jay James & Lius Almau @ Soundtree 
Sound design : Henning Knoepfel @ Soundtree 
Music for ‘The Patriarch’: Max Richter’s ‘On the Nature of Daylight’ – Universal 
Music for ‘The Guvnor’: Abel Korzeniowski’s ‘Sunset’ – Chester Music Ltd

The New York Times, The Truth Is Worth It: Resolve
Directors: Daniel Lindsay, TJ Martin
Production Company: Furlined

Agency: Droga 5

Edit Company: Final Cut
Editor: Jim Helton
Edit Assistant: Chris Rizzo, Sophie Solomon, Alyce Muhammed
Producer: Lareysa Smith
Executive Producer: Sarah Roebuck
Head of Production: Penny Ensley 
Post Production Company: Significant Others
Creative Directors: Dirk Greene
VFX Artist: Betty Cameron, Jenna DeAngelis
Post Producer: Alek Rost, Kyra Hendricks
Colour Producer: Alexandra Lubrano
Animation: Phil Brooks 
Composer: Danny Bensi & Saunder Jurriaans
Sound Company: Wave Studios NY
Executive Producer: Vicky Ferraro
Sound Designer: Aaron Reynolds, Ed Downham
Colour Company: Company 3
Colorists: Tom Poole, Sophie Borup

Gillette, We Believe
Production company: Somesuch
Director: Kim Gehrig 
Executive Producer: Nicky Barnes 
Producer: Saul Germaine
Director of Photography: Adam Arkapaw 
Editor: Tom Lindsay, Joshua Berger 
Head of Production: Anne Lai
Post Production: MPC New York
Editing Company: Cosmo Street Editorial
Sound Design: Heard City, New York 
Agency: Grey New York
Group Creative Director: Asan Aslam 
Deputy Chief Creative Officer: Jeff Stamp 
Global Chief Creative Officer: John Patroulis 
Sound Designer: Keith Reynaud
Colourist: Mark Gethin 
VFX Supervisor: Thiago Porto 
Executive Creative Director: Joe Mongognia
Creative Director: Patrick Conlon 

Budweiser, Wind Never Felt Better

Director: Adam Berg
Production Company: Smuggler
Agency: David – Miami

Family Action, The Family Monsters

Director: Duncan Christie
Production company: Great Guns
Agency: And Rising
Executive Creative Director: Will Thacker
Creatives: Julie Herskin, Scarlett Montanaro
Producers: James Faupel, Tim Francis

Creative Partner: Anna Carpen

Design: Samuel Guillotel, Sam Barcham & Matt Longley

Account Director: Emma French

Wardrobe: Joseph Crone

Editor: Max Windows @ Stitch

Producer: Belinda Grew

Creative Director: Ric Comline

2D : Elliott Platt

Animators: Dominica Harrison, Niall High & Christine Peters

Animation: BlindPig @ Absolute Post

Music : Johnny Parry

Sound Designer: Jon Clarke @ Factory Studios

Colourist: Matt Turner

IKEA, The Nightclub

Agency: Mother
Production: MJZ
Director: Juan Cabral
Producer: Alice Richards
Director of Photography: Tom Townend
Editor: Neil Smith
Production Manager: Amelia Hanbury
Post Production: Framestore
Editing Company: Work Editorial
Sound Design: 750mph
Location Service: Tango Production
Production Designer: Maria Djurkovic
Sound Designer: Sam Ashwell
Colourist: Simon Bourne
VFX Supervisor:Chris Redding