Six of the best creative commercials

12th February 2018

BRANDING AT ITS BRILLIANT BEST

Nike, Nothing Beats a Londoner directed by Megaforce, Riff Raff (Agency, W+K)

Absolut, The Vodka With Nothing to Hide directed by Sam Hibbard, Somesuch (Agency, BBH)

Rag&Bone, Why Can’t we Get Along, directed by Benjamin Millepied, Aaron Duffy and Bob Partington, 1stAveMachine. See also The Rig Film, here, with camera rig master Tony Hill

Centrepoint, The Boy Nobody Could See directed by Martin Stirling, Truffle (Agency, Impact BBDO)

BBC Winter Olympics, The Fearless are Here directed by Smith and Foulkes, Nexus Studios

AncestryDNA, Together Forever directed by Noam Murro, Biscuit Filmworks (Agency,Droga5)
Also see Jones+Tino’s Ancestry spot out of Droga5 here

Credits

Nike, Nothing Beats a Londoner Director: Megaforce Production company: Riff Raff Agency: W+K Absolut, The Vodka With Nothing to Hide Director: Sam Hibbard Production Company: Somesuch Agency: BBH Rag&bone, Why Can't We Get Along Co-Directors: Benjamin Millepied, Aaron Duffy and Bob Partington Director of Photography: Darius Khondji Choreography: Benjamin Millepied Music: Thom Yorke Production company: 1stAveMachine BBC Winter Olympics, The Fearless are Here Production Company: Nexus StudiosDirectors: Smith & Foulkes Agency: Y&R LondonCreatives: Gavin McGrath, Jim Bolton, Psembi Kinstan Agency Producer: Kat Maidment Centrepoint, The Boy Nobody Could See Director: Martin Stirling DOP: Carl Burke Impact BBDO Dubai Production House: TruffleExecutive Producers: Michel Abou Zeid and Cynthia Chammas Ancestry,Together Forever Agency: Droga5 London Agency Producer: Gemma Knight Production Co: Biscuit Filmworks Uk Md: Rupert Reynolds-Maclean Exec Producer: Hanna Bayatti Head Of Production: Samantha Chitty Producer: Cathy Green Director: Noam Murro Director Of Photography: Jo Willems Editing Company (Offline): Final Cut Editor: Ed Cheeseman Post Production: Electric Theatre Productions Music Production: String And Tins