Not for one moment did we think Ryan Staake’s video for Young Thug wasn’t scripted beforehand but hey we don’t care because either way it’s brilliant. (Yep, we’ve seen the Noisey behind the scenes but we think they were in on it too!).
It’s actually a true story.
The graphics, the pacing, the action, or non-action, are faultless crafting.
Thank you, I really appreciate that. I take a lot of pride in my VFX craft and love to hear that you liked it. Pacing in itself was incredibly unique in this project, because I had to juggle readability of text with the visual pacing of the edit…not too slow, not too fast… just right!
So the flash-edit of the original treatment of burning the 100 dollar bills to match probably the “Play with my money” sentiment is genuine?
That was 100% real. I was going to withdraw the budget in $1 bills, stack it into a pile, fill the core with wood and newspaper, rent a cheap camera and light it on fire. We were researching legal ramifications of this event and the label requested a new direction. I probably would’ve been taken to federal prison for a music video concept so I’m very pleased that it went this way.
What was the worst nightmare of the production? (You’re not allowed to say Jeffery not turning up).
Waiting for feedback from the label. They were slow, it was mind-numbing