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5th December 2013
Six of the best creative commercials
Chewing Gum, Fried Chicken, Fragrance, Lager and a cleaning mop - genius films to push everyday products. View work in Related Content

Beldent, Almost Identical directed by Diego & Vladi, Agosto Buenos Aires
Top Marks for this brilliant, simple idea of exploring the social stigma of chewing gum in a perfectly crafted film and installation.

MTC, Hugs directed by Bryan Little, Fly on the Wall, Namibia
This arrived with a note saying: “This is a lovely ad from Namibia, which isn’t something I’ve said before…” And we couldn’t agree more.

KFC, Come Together directed by Tim Godsall, Biscuit Filmworks UK
Jolly ho ho production by the Southern Comfort dream director, wonderful copywriting too.

Playboy Super, Boy directed by Paul Middleditch, Superette Paris
See Making Of by Noé here
Impeccable timing, slick production from one of our fave Australian directors.

Tooheys, Repay Your Mouth directed by Hamish Rothwell, Goodoil Films, Sydney
Paying lip service – life would be a very dull place without Australian beer ads.

Spontex, Easy Max directed Ackenheil, Excuse My French / Premiere Heure, Paris
It’s a mop for heaven’s sake. Probably the best mop ad ever.

Beldent, Almost Identical Production Company: Agosto Buenos Aires Directors: Diego & Vladi Executive Producer: Luli Kramer Producer: Lucila D'Amico D.O.P.: Leandro Filloy Art Director: Magui Arrieta Wardrobe: Flor Tellado Installation Design: Guillermo Marconi M (courtesy of Galería del Infinito, Bogotá) Second Unit Director and Video Installations: Pato Martinez Post Production Supervisor: Nacho Parodis Editor: Andres Boero Music: Circle of Sound Agency: Del Campo Nazca Saatchi & Saatchi ECD: Maxi Itzkoff & Mariano Serkin Creative Directors: Ariel Serkin & Juampi Lufrano Art Director: Ammiel Fazzari Copywriter: Matias Eusebi Agency Producer: Adrian Aspani & Consuelo Gimenez Uriburu Accounts Team: Ana Bogni & Oriana San Martin   MTC, Hugs Director: Bryan Little Production company: Fly on the Wall Exec. Producer: Filipa Domingues Line Producer: David Leite DOP: Mike Snyman Sound Composer: Simon Kohler Editor: Grant Birch Agency: Advantage Y&R Namibia  
KFC Bucket, Come Together
Agency: BBH
Creatives: Matt Moreland & Chris Clarke
Creative Director: David Kolbusz
Tv Producer: Rachel Hough
Production Co & City: Biscuit Filmworks Uk
Md: Shawn Lacy
Exec Producer:  Orlando Wood
Exec Producer:  Holly Vega
Head Of Production: Rachel Glaub
Producer: Amy Appleton
Director: Tim Godsall
Director Of Photography:  David Procter
Editing Company: Electric Theatre Collective
Editor (Off Line): Final Cut London
  Playboy Super, Boy
Production company : Superette Paris / Plaza Film
Director: Paul Middleditch
Producers : Rikke Katborg / Peter Masterton
Agency: DDB Paris
Agency producer: Sophie Megrous
Executive creative director: Alexandre Hervé
Copywriter: Alexis Benoit
Art director: Paul Kreitmann
Spontex Mop
Director //Ackenheil
DOP // Olivier Carion
Production // Excuse My French
Executive producer // Constance Guillou
Agency // TBWA
Director of creation // Marianne Fonferrier
Copywriter // Antoine Colin.
Toohey’s Extra Dry, Party
Production Company  Goodoil
Director Hamish Rothwell
Producer Sam Long
D.O.P Crighton Bone
Editor Pete Sciberras (Method)
Visual Effects Alt VFX
Production Designer Sara Mathers
Agency BMF Sydney
Agency Producer Sue Hind
Creatives Justin Ruben (CD), Corinne Goode (AD), Nigel Clark (CW)