Six of the best creative commercials

12th June 2013

Smooth, very smoooooth, follow up for Southern Comfort, high octane sports, some cracking surprises and clever trickery too

Roll through Related Content for this week’s Six of the Best in no particular order, everyone a winner:

Southern Comfort, Shampoo directed by Tim Godsall, Biscuit Filmworks, LA

Adidas, Nitrocharge directed by Tristan Patterson, Smuggler, London

Department of Transport, Pub Loo Shocker directed by Ed Morris, Rattling Stick

Ecosol, Moon, Pool, Field directed by Jonathan Gurvit, Primo Buenos Aires

Nike, Reuse directed by Man vs Machine, Friend

Imsdal, The Lol Generation directed by Kristoffer Borgli, Bacon, Copenhagen

Credits

Southern Comfort, Shampoo Agency: Wieden+Kennedy NY Executive Creative Director: Ian Reichenthal Executive Creative Director: Scott Vitrone Creative Director: Jade Kim Creative Director: Jimm Lasser Creative: Nick Kaplan Creative: Jeff Dryer Production: Biscuit Filmworks Director: Tim Godsall Director Of Photography: Darko Suvak Producer: Orlaith Finucane Producer: Orlee Tatarka Executive Producer: Holly Vega Post Production: The Mill New York Editing Company: Mackenzie Cutler Head Of Production: Sean Costelloe Editor: Gavin Cutler Adidas, Nitrocharge

Production Company: Smuggler Director: Tristan Patterson Director of Photography: George Richmond Executive Producer: Fergus Brown, Chris Barrett Producer: Ray Leakey Choreographers: Marc Cumberbatch, Michael Delaney Editing Company: The Whitehouse, London Editor: Charley Harvey Assistant Editor: Iain Whitewright Postproduction Company: Glassworks Amsterdam Executive Producer: Armand Weeresinghe Lead Flame Artist: Morten Vinther Flame Artists: Lise Prud Home, Kyle Obley Flare Artist: Bob Roijen 3-D Artist: Diego Ghirardo Colourist: Scott Harris Master composition and track: by Nikolai Von Sallwitz Mix and Sound Design: Wave Recording Studios, Amsterdam Sound Design and Mix: Alex Nicholls-Lee, Randall Macdonald Department for Transport, Pub Loo Shocker Creative agency: Leo Burnett Creatives: Phil Deacon / Sabina Kelly Creative Directors: Tony Malcolm, Guy Moore Executive Creative Director: Justin Tindall Agency TV Producer: Emma Bewley Planner (creative agency): Lorna Burt Media agency: M4C / Carat Planner (media agency): Michelle Radley Production company: Rattling Stick Director: Ed Morris Producer: Chris Harrison Editor: Jack Singer at Cut & Run Post-production: Moving Picture Company Audio post-production: Wave

Ecosol, Moon, Pool, Field

Director: Jonathan Gurvit
Production: Primo Buenos Aires
Executive Producer: Caro Cordini
Producer: Nayla Soffita
DOP: Daniel Ortega
AD: Diego Fried
Art Director: Chopy Casariego
Stylist: Andrea Brzezniak
Underwater Cam: Matías Mesa/Juan Paviolo
Editor: Andrés Quaranta
Sound Studio: Not Deaf
Music: CCCI
Post Coordination: Sebastián López / Majo Villalba
Postproduction: Bleed VFX

Agency: Savaglio Studio
Chief Creative Director: Ernesto Savaglio
Executive Creative Director: Nicolás Mayorga
Creative Director: Diego Correa
Creative Team: Dino Tesón/ Dante Rodríguez
Producer:Dino Tesón/ Dante Rodríguez/ Dante Di Tommaso
Account: Loreley Fuganti/ Agustina Sena/ Rocío Ruiz

Nike, Reuse Design, Direction & animation: ManvsMachine Production company: Friend Audio: Echolab Agency: NIKE Imsdal, The lol Generation Director: Kristoffer Borgli D.o.P: Håvard Byrkjeland Agency: TRY Production: Bacon Editor: Mikael Svartdahl Colorist: Daniel de Vue (Bacon X)