24th January 2013
Six of the best commercials – Part 2
Title of film: Zederkof Furniture, The Fight
Director: Kasper Wedendahl
Production Company: Bacon
A couple of big classics and a whole lot of quirky and wonderful in our second part of January's best creative commercial films

Roll through Related Content to view the showcase:

Zederkof Furniture, The Fight directed by Kasper Wedendahl, Bacon, Copenhagen

Sunshine Sakae, Chewing Gum directed by Wataru Sato, TYO, Tokyo

IKEA, Sleep Walkers directed by Jesper Ericstam, Social Club, Stockholm

Fiat 500L, The Motherhood directed by Matt Golding, Rubber Republic, London

Virgin Atlantic, Flying in the face of Ordinary directed by Antoine Bardou-Jacquet, Partizan London

The Guardian, We Own The Weekend directed by Tim Godsall, Biscuit Filmworks UK


Zederkof  Furniture, The Fight

Agency: Uncle Grey

Creative Director: Kim Michael

Production company: Bacon

Director: Kasper Wedendahl

Producer: Mette Jermiin

Post Production: Bacon X

Editor: Nicolaj Monberg


Sunshine Sakae, Chewing Gum

Director: Wataru Sato

Production company: TYO


IKEA, Sleep Walkers  

Agency: Akestam Holst

Agency Producer: Leila Widgren

Creative Director: Andrea Ullenius

Copywriter: Maja Folgero

Art Director: Petra Albrektsson

Production: Social Club

Director: Jesper Ericstam

Director Of Photography: Jakob Ihre

Executive Producer: Magnus Theorin

Post Production: Stopp


Fiat 500L, The Motherhood  

Agency: krow

Creative director: Nick Hastings

Copy Writer: krow / Rubber Republic

Art Director: krow

Agency producer: Kate Bailey

Prod co: Rubber Republic

Director: Matt Golding

Exec Producer: Rory Ahern

Prod Co producer: Tiernan Hanby

DOP: Ben Todd

Post prod facility: Rubber Republic & The Look

Editor: Laurence Bowden & Matt Golding

Audio: Casey Parsons & Tom Paterson


Virgin Atlantic, Flying in the face of Ordinary

Director: Antoine Bardou-Jacquet

Producer: David Stewart

Production manager: Nicole Gray

Agency creatives: Chris Hodgkiss and Pip Bishop

Agency producer: Jody Allison

DoP: Andre Chemetoff

Editor: Bill Smedley

Music: Guy Farley

Post production: MPC

Flame artist: Rob Walker

Flame producer: Julie Evans


The Guardian, We Own The Weekend

Agency: Bartle Bogle Hegarty (Bbh)

Agency Producer: Davud Karbassioun

Creative Director: David Kolbusz

Creatives : Gary Mccreadie, Wesley Hawes

Production: Biscuit Filmworks UK

Director: Tim Godsall

Director Of Photography: Daniel Bronks

Producer: Kwok Yau

Executive Producer: Orlando Wood

Post Production: The Mill London

Editing Company: Work

Production Assistant: Lisa Turnbull

Editor: Bill Smedley

Managing Director: Shawn Lacy