21st September 2012
Six of the best creative commercials Part 1
Title of film: Cravendale, Cat Napped
Director: Traktor
Production Company: Partizan
1.4's selection of the sharpest spots from around the world - great ideas and brilliant production

Cravendale, Cat Napped directed by Traktor, Partizan, London

Audi, Suspects directed by Adam Hashemi, Furlined, LA

Carlton Draught, Beer Chase, directed by Steve Ayson, The Sweet Shop, Sydney

John Lewis, The Other Half directed by Ringan Ledwidge, Rattling Stick, London

Centraal Beheer, Loveboat directed by Hein Mevissen, Bonkers, Amsterdam

Monsters, Fragile Childhood directed by Mikko Lehtinen, Sauna, Finland


Cravendale, Cat Napped

Director: Traktor

Producer: Grace Bodie

Production Company: Partizan

Agency: W&K, London

Creative Directors: Chris Groom and Sam Heath

Creatives, Hollie Walker, Freddie Powell

Producer, Gemma Knight

Editor, Ed Line @ Final Cut


Audi, Suspect

Director , Adam Hashemi

Production Company: Furlined, LA


Carlton Draught, Beer Chase

Agency: Clemenger BBDO, Melbourne

Creative Chairman: James McGrath

Executive Creative Director: Ant Keogh

Copywriter: Richard Williams

Art Director: Anthony Phillips

Executive Producer: Sonia von Bibra

Production Company: The Sweet Shop

Director: Steve Ayson

Production company: Executive Producer – Wilf Sweetland

Production company Producer: Cindy Kavanagh

Cinematographer: Greig Fraser

Production Designer: Robbie Freed

Offline Editor: Jack Hutchings – The Butchery

Final Grade – Edel Rafferty – Method

Online Editor – Nicholas Ponzoni – Fin Design & Effects

Sound Design/Music arranger – Byron Scullin & Cornel Wilczek

Music Supervision – Karl Richter – Level Two Music

Music track – “Thunder in your Heart”



John Lewis, The Other Half

Agency: adam&eveDDB

Creatives: Ben Priest, Ben Tollett, Emer Stamp, Aiden McClure, Laurent Simon, Frank Ginger, Shay Reading

Agency Producer: Matt Craigie, Victoria Keenan

Production Company: Rattling Stick

Director: Ringan Ledwidge

Producer: Sally Humphries

DOP: Ben Seresin

Production Designer: Nick Foley-Oates

Production Manager: Lucy Booth

Post Production: The Mill

VFX Producer: Gemma Humphries

Editing House: Work

Editor: Rich Orrick


Centraal Beheer, Loveboat  

Director: Hein Mevissen

Production company: Bonkers, NL


Monsters, Fragile Childhood  

Advertising Agency: Euro RSCG, Helsinki, Finland

Creative Director: Marko Vuorensola

Art Director: Marko Vuorensola

Copywriter: Annu Terho

Production Company: Sauna@Grilli Films

Executive Producer: Petteri Lehtinen

Director: Mikko Lehtinen

Service Production: Studio Arkadena, Ljubljana

Producer: Hana Kovic

DOP: Jure Verovsek

Production Manager: Tina Pungartnik

Production Coordinator: Urska Vardijan

1st AD: Tina Fratnik

Editor: Anders Meinander

Sound Design: Anders Meinander, Timo Anttila / Humina

Music: Tuomas Kallio

Post Production: Post Control

Colorist: Marko Terävä