31st July 2012
Six of the best commercials – Part l
Title of film: Terence Higgins, Condom Moment
Director: Tom Geens
Production Company: LOKI
The first in a two-part series of July's cracking ads - there's a bit of sex, actually quite a lot really, some art too and a couple of good laughs

Click on Related Content to see the full roll of honour:

Terence Higgins, Condom Moment directed by Tom Geens, Loki
Dodge Dart, How To Change Cars Forever directed by Christopher Riggert, Biscuit Filmworks
DIRECTV, Olympics directed by Robert Leggatt, MJZ
Carlsberg, The Crate Escape directed by Peter Lydon, 76 Ltd
Axe, Susan Glenn directed by Ringan Ledwidge, Rattling Stick
National Gallery, Metamorphosis directed by Tell No One, Skin Flicks


Terence Higgins Trust, Condom Moment

Directed by Tom Geens
Written by Tom Geens and Inferno
Produced by Bob Ford through LOKI
Cinematography by Sam Care
Edited by Spencer Ferszt from Marshall Street
Picture and audio post-production by Jungle (grade” Eldon Snelgrove, online: Lem Lawrence, sound: Mike Bamford)
Music by Peaches and Wolfgang Amadeus Mozart


Dodge Dart, How To Change Cars Forever

Agency: Wieden + Kennedy, Portland

Creative Directors: Aaron Allen, Joe Staplesm Michael Tabtabai

Copywriters: Matt Rivitz, Justine Armour, Jared Elms

Art Directors: Tyler Magnussen, Devin Gillespie

Executive Producer: Corey Bartha

Account Team: Thomas Harvey, Lani Reichenbach, Corey Woodson

Executive Creative Directors: Mark Fitzloff, Susan Hoffman

Agency Head of Production: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Christopher Riggert

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Youree Henley

Director of Photography: Greig Fraser

Production Designer: Samantha Gore

Mix Company: Lime Studios

Mixer: Mark Meyuhas

Producer: Jessica Locke


DIRECTV, Olympics

Agency: Wing, Argentina

Chief creative officer: Renata Florio

Creative director: Renata Florio

Associate creative directors: Alvaro Naddeo, Ruben Salavert

Art director: Anthoni Rodriguez

Senior copywriter: Omar Kardoudi

Producer Tania Salter

Account executive: Carla Noriega

Director: Robert Leggatt

Production co: MJZ

DP: Eduardo Marinez Solares,

Executive producer: Kate Keahy

Line Producer: Mark Hall

Editor: Jon Devries @ School Editing

Sound/music: Javier Cortes and composer Andres Cortes @ Cortes Cortes


Carlsberg, The Crate Escape

Agency: Fold 7, London

Exec Creative director: Ryan Newey

Creative director: John Yorke

Account director: Sam Balderstone

Agency producer: Sally-Ann Houghton

Director: Peter Lydon

Production company: 76 Ltd


Axe, Susan Glenn

Production Company: Rattling Stick – Los Angeles

Director: Ringan Ledwidge

Exec Producer: Jennifer Barrons

Producer: Pat Frazier

Director of Photography: Matti Libatique

Editor: Work Post – New York

Post-production: The Mill – New York

Production Designer: Dominic Watkins

Creative agency: BBH – New York

Creatives: Ari Weiss( Executive Creative Director ), Nate Able( Assoc Creative Dir/ Art Director ), Peter Rosch (Assoc Creative Dir/Copywriter)

Head of Broadcast: Lisa Setten

Agency Producer: Calleen Colburn

Talent: Jessica Cook as Susan Glenn


National Gallery, Metamorphosis

Starring Anna Friel and Ed Speleers

Dir: Tell No One

Producer: Chris Massey

Prod Co. Skin Flicks

DOP: Ben Todd & Ed Rutherford

2nd Unit Cam: Dan Magee & John Fisher

Art Dept: Samuel Waters & Ben Lack

Stylist: Justine Josephs

Hair & Make Up: Candy Alderson

Casting Dir: Emily Tilelli

Composer: Saul Richards

Offline Editor: Ross Hallard @ Trim

Post: Absolute

TK: Luke Morrison @ The Mill

Agency: Euros RSCG

Agency Prod: Jodie Potts

Creative Director: Gerry Moira