11th April 2012
Six of the best… commercials
Title of film: BBC Sports Promo, Boat Race
Director: MIE
Production Company: MIE
Brilliant animation, loads of weird and cute animals, street drama... it's all here in 1.4's round-up of the freshest ads out there

To see the roll of honour films just scroll through Related Content:

BBC sports promo, Boat Race, directed by MiE

Nike Free, I will run to you, directed by Ringan Ledwidge, Rattling Stick

EDF, Feel Better Energy, directed by Nick Gordon, Somesuch

Orangina, Miss O la Rupture, directed by Joseph Kahn, HSI

Audi, The Ugly Duckling, directed by Joachim Back, Park Pictures

Samsung, Elephant Plays, directed The Viral Factory


BBC sports promo, Boat Race

Agency: Red Bee Media

Creative Director: Joe Lee
Creative: Ben Twiston Davies
Production Company: MIE
Director: MIE
Producer: MIE
Design: MIE
Animation: MIE
Editing: MIE
Modelling: MIE
Extra modelling: Ma Yu
Rigging: Raphael Jimenez

Nike Free, I Would Run To You

Agency: W+K Portland

Copywriter: Reuben Hower

Art Director: Stuart Brown

Senior Producer: Jennie Lindstrom

Executive Creative Directors: Mark Fitzioff, Susan Hoffman

Production Company: Rattling Stick

Director: Ringan Ledwidge

Exec.Producer/Line Producer: Jennifer Barrons

Director of Photography: Jess Hall

Editors: Work

Editor: Rich Orrick

Post: The Mill

Music: Beta Petrol

Sound Design: Mit Out Sound / MOS

EDF, Feel Better Energy
Director: Nick Gordon
Exec Producer: Sally Campbell
Producer: Lucy Kelly
DOP: Carl Nilsson
Production Designer: Elmi Badenhorst
Roboticist: Marek Michelowski / Beat Bots
Editor: Dom Leung at Trim Editing
VFX: Jonathan Westley at The Mill
Sound: Parv at Wave Studios
Agency: AMV / BBDO
Executive Creative Director: Paul Brazier
Copyrighter: Jim Seath
Art Director: Andy Booth
TV Producer: Kat Maidment

Orangina Schweppes France, Who's boss ? 
Agency : Fred & Farid Paris
Creative directors : Fred & Farid
Copywriters : Frederic Raillard, Farid Mokart
Art Direction : Frederic Raillard, Farid Mokart, Pauline de Montferrand
Advertiser’s supervisors : Hugues Pietrini, Stanislas de Parcevaux, Florence Burtin
Agency’s supervisors : Hélène Camus
Agency TV producer : Emmanuelle Grenier
Agency post-production : Katharina Nicol
Director : Joseph Kahn
Production : HSI
Producer : Kil Dellara
Post-production : Eight VFX Los Angeles

Audi, The Ugly Duckling

Advertising Agency: BBH, London, UK

Creative Directors: Nick Kidney, Kevin Stark

Creatives: Matt Doman, Ian Heartfield

Producer: Ruben Mercadal

Digital Designer: Addictive Pixel

Team Manager: Polly Knowles

Team Director: Simon Coles

Strategy Director: Neil Godber

Production Company: Park Pictures

Director: Joachim Back

Producer: Jeremy Barnes

DoP: Jan Velicky

Telecine: Jean Clement Soret / MPC

Post Production: Online: Jay Bandlish / MPC

Editing House: The White House

Sound: Factory


Samsung, Elephant Plays with a Galaxy Note
Directed by The Viral Factory