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11th April 2012
Six of the best… commercials
Brilliant animation, loads of weird and cute animals, street drama... it's all here in 1.4's round-up of the freshest ads out there

To see the roll of honour films just scroll through Related Content:

BBC sports promo, Boat Race, directed by MiE

Nike Free, I will run to you, directed by Ringan Ledwidge, Rattling Stick

EDF, Feel Better Energy, directed by Nick Gordon, Somesuch

Orangina, Miss O la Rupture, directed by Joseph Kahn, HSI

Audi, The Ugly Duckling, directed by Joachim Back, Park Pictures

Samsung, Elephant Plays, directed The Viral Factory


BBC sports promo, Boat Race

Agency: Red Bee Media

Creative Director: Joe Lee
Creative: Ben Twiston Davies
Production Company: MIE
Director: MIE
Producer: MIE
Design: MIE
Animation: MIE
Editing: MIE
Modelling: MIE
Extra modelling: Ma Yu
Rigging: Raphael Jimenez

Nike Free, I Would Run To You Agency: W+K Portland Copywriter: Reuben Hower Art Director: Stuart Brown Senior Producer: Jennie Lindstrom Executive Creative Directors: Mark Fitzioff, Susan Hoffman Production Company: Rattling Stick Director: Ringan Ledwidge Exec.Producer/Line Producer: Jennifer Barrons Director of Photography: Jess Hall Editors: Work Editor: Rich Orrick Post: The Mill Music: Beta Petrol Sound Design: Mit Out Sound / MOS

EDF, Feel Better Energy
Director: Nick Gordon
Exec Producer: Sally Campbell
Producer: Lucy Kelly
DOP: Carl Nilsson
Production Designer: Elmi Badenhorst
Roboticist: Marek Michelowski / Beat Bots
Editor: Dom Leung at Trim Editing
VFX: Jonathan Westley at The Mill
Sound: Parv at Wave Studios
Agency: AMV / BBDO
Executive Creative Director: Paul Brazier
Copyrighter: Jim Seath
Art Director: Andy Booth
TV Producer: Kat Maidment

Orangina Schweppes France, Who's boss ? 
Agency : Fred & Farid Paris
Creative directors : Fred & Farid
Copywriters : Frederic Raillard, Farid Mokart
Art Direction : Frederic Raillard, Farid Mokart, Pauline de Montferrand
Advertiser's supervisors : Hugues Pietrini, Stanislas de Parcevaux, Florence Burtin
Agency's supervisors : Hélène Camus
Agency TV producer : Emmanuelle Grenier
Agency post-production : Katharina Nicol
Director : Joseph Kahn
Production : HSI
Producer : Kil Dellara
Post-production : Eight VFX Los Angeles
Audi, The Ugly Duckling Advertising Agency: BBH, London, UK Creative Directors: Nick Kidney, Kevin Stark Creatives: Matt Doman, Ian Heartfield Producer: Ruben Mercadal Digital Designer: Addictive Pixel Team Manager: Polly Knowles Team Director: Simon Coles Strategy Director: Neil Godber Production Company: Park Pictures Director: Joachim Back Producer: Jeremy Barnes DoP: Jan Velicky Telecine: Jean Clement Soret / MPC Post Production: Online: Jay Bandlish / MPC Editing House: The White House Sound: Factory  
Samsung, Elephant Plays with a Galaxy Note
Directed by The Viral Factory