Flying High, Longlist - Planet Positive


Tom Mustill, Alex Kiehl

Gripping Films

#ImagineFor1Minute is a mesmerising short film with a simple message - it’s time to talk about the future we want Unable to travel to film people because of lockdown, we asked public figures and celebrities who cared about social justice, climate and the environment to send them voice-notes and selfies. They put out a global request via Avaaz for pictures of citizens and received thousands from people on every continent. Edited together into an extraordinary one minute kaleidoscope of humanity it was screened at the UN General Assembly, on the organisation’s 75th anniversary to mark the first ever virtual summit of world leaders with a message of hope in troubled times. The film is independent and not linked to a campaign - it’s a tool to be used to engage people with visualising a better future, whatever that means for them, and then to talk about it. The world is full of distraction and division, this film is designed to catch the eye and engage people’s attention - to make them feel part of something bigger and imagine something better. To be used alone or in gatherings, from schoolchildren to world leaders. We translated and voiced the film in ten languages which are available for free download at

Tom is a director and writer who works on stories where humans and nature meet. He started directing longer form multi-award winning nature films for the BBC, Nat Geo and PBS, working with David Attenborough and others. More recently he has focussed on short form and viral work aimed at galvanising rapid change, better treatment of and connection to the environment. He is fascinated by the opportunities for connecting people with nature that modern technology have created. Tom is a 'Low-Carbon, High-Impact' pioneer: making films with maximum impact, while working to limit their environmental footprint to help get the industry to meet its 2030 carbon goals. He was recognised for this work by being made an Ambassador for the BAFTA ALBERT Film and Television Sustainability scheme.