In The Making, Longlist - Fashion

Giu Giu, Playground

Sebastien Nuta

Big Sim

A virtual playground sets the stage for the campaign, inspired by childhood worlds like the Sims and Teletubbies. Giu Giu's signature Nonna fabric is at the core of this video, a playful texture that evokes curiosity and wonder.

Sebastien is a French/American director based in LA who splits his time between narrative and commercial projects. With a background in lighting, he has a strong visual style characterized by vivid colors and memorable imagery. He draws a lot of inspiration from his childhood—particularly the women he grew up with.