Flying High, Longlist - Commercial

Renew, 1959

Martin Werner


French automaker Renault is the first to refurbish automobiles and has been doing so since 1959. We had to rebuild an entire street as well as Renault dealership in the late 1950's fashion. This included the work of over 300 extras and an extensive crew to make the streets of Prague look like France in the New Wave cinema unmistakable look. Most of the shots inside and outside were crane-operated.

Martin Werner is one of Scandinavia’s most awarded and respected directors. He is also the founder of Bacon and spends most of the year picking up awards for the work he shot in the US and across Europe. Some of his awards include Grand Prix at New York Film Festivals, Grand Prix at Eurobest and Epica and several Lions in Cannes. And his work includes commercials for Bouygues, Mercedes-Benz, Audi, VW, Lufthansa, IKEA with occasional guests such as Robert de Niro, Christopher Walken, George Clooney and Benicio Del Toro. Martin masters all genres and his work always show comedy, performance and a cinematic look.