On The Cusp, Longlist - Music Video

Siah, Ain't Stoppin

Lucrecia Taormina


Siah is under heavy surveillance in Lucrecia Taormina's video for Ain't Stoppin. Set in a café, - with an enigmatic voiceover which tops and tails the concept - the video presents an abstract, Tarantino-esque vignette following a wanted man. Siah sets up shop at the café, and as he orders a smorgasbord of coffee and snacks, a group of twenty men slowly filter in to keep a close eye on his every movement. Switching from the overtly surreal aesthetic seen in recent videos for Ashnikko and Bree Runway, this video still has a heavy dose of Taormina's weird fantasy vibes, and works brilliantly as a standalone visual for the track.

UKMVA Winner - only solo female director of the year - Lucrecia, from Buenos Aires, studied photography in London where she developed her love for moving image. Her bold and entertaining narratives with a hyper - real aesthetic, iconic styling and strong characters have been the centre pieces of her filmmaking. Her work has already been widely recognised in the commercial and music world with Kinsale Shark, 1.4 and UKMVA Awards, as well as recognition at the Cannes YDAs, and Ciclope.