Dua's song is about a sort of personal resurgence, not necessarily or just in a romantic sphere. I tried to find a way to escape from literality and clichés. A new rhyme for the old words. I was trying to gather the real elements of the rodeo world... and combine them in an unexpected way.
Lope Serrano directs, writes and draws and in his best works an echo threading these three skills together can be heard; music videos, commercials or shorts in the reality of which there is a fugue. A sensual, dreamy and plush fugue. Through that kaleidoscopic void a gorilla in love can be seen, “The Less I Know the Better” (Tame Impala), a sizzling dance through a chromatic set (”Physical” for Dua Lipa), dancing fireworks, (“LA” for Mujeres), the city of Paris when it comes to life, (”Il est cinq heures, Paris s’eveille” for Longchamp), a dessert in the prime of life, (“Crème Caramel” with Nowness), countless gifts and doorways open in unison (”Holidays 2020” for Louis Vuitton) or a yarn of wool that seeks its destiny in the short “Sound and Vision” (commissioned for David Bowie’s exhibition). His commercial work has allowed him to expand the motives for this fugue for clients such as H&M, Coca-Cola, Instagram, EasyJet, Budweiser, Boots or Miu-Miu.