The film is about the role systemic racism plays in our daily lives and its effects on black people today. The -minute action comedy lays bare a fraction of the daily struggles, obstacles and systemic stereotypes imposed on Afro Caribbean cultures. Centred on real life experience, Abdou Cissé gives viewers insight into grappling with identity and growing up in systematically hostile environments. Offering an alternative point of view to promote understanding that racism is not a problem to be solved by black people. Posing a simple question: When will enough be enough?
Professionally, Abdou Cisse is one half of the creative team A&A, who have spent the last three years producing work for world-leading advertising agencies and brands. With his personal creative output, Abdou likes to draw from his own experiences to create projects that aim to spark a dialogue around overlooked subjects.